Shifting a new product line into high gear.

When motorcycle gear gurus RevZilla were about to launch a new house brand called Reax, they tapped Spark to help develop a microsite that would truly showcase this exciting new product line.

If you ride a motorcycle, dirt bike, ATV or street bike, chances are you’re familiar with the name RevZilla. A true Philadelphia success story, the company was founded by three riding enthusiasts with one goal in mind: to bring the best possible shopping experience to riders, both in-store or online. This simple but effective mantra has helped propel RevZilla to the highest ranks of motorcycle gear retailers.

Spark sat down with RevZilla's product development, marketing and user experience teams to develop a stunning new digital experience. The resulting microsite beautifully represents the vision of the collection and boasts an engaging aesthetic that really speaks to the target audience.

The Formula

Collaborated with product development and eCommerce management to tell a new brand story.

Created a set of simple yet scalable CMS page structures to account for the needs of product launch as well as a full product catalog.

Incorporated javascript animations for interactive states and page load to align the interface to the brand attitude and product design approach.


The ReaxMoto site balanced the new brand attitude with clean, understated interface choices that perfectly aligned with the product DNA.

“Spark is a true extension of our in-house team; collaborative, sensitive to timelines, and a quick study to the culture of our business, needs of our customers, and personality of our brands.”

Mike Pitone
Director, Digital Product & Experience
  • Project Management
  • Digital Experience
  • Front-End Development