Case Study

Driving a classic brand forward


For almost 60 years, Golf Magazine has been one of the most respected and widely read sports publications in print and online. Recently, entrepreneur, philanthropist, and golf fanatic Howard Milstein acquired the magazine to reinvigorate the brand for a new generation of players, young and old.

  • Project management
  • Site taxonomy
  • Information architecture
  • Digital experience
  • Display media design
  • Front-end development
  • Holistic QA
  • 12 months
Everything from pencils to lo-fi prototypes was leveraged when creating visions for the interplay between content and commerce.
Screen flows aided the rapid prototyping of winning ideas the team wanted to explore further.
One of the ways the team was envisioning concepts like personalized content designed to improve your game.


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