Our IDEAS process offers a flexible, end-to-end approach for co-creating engaging digital experiences with our clients for a uniquely collaborative relationship that spans from first “hellos” to final high-fives and beyond.

IDEAS Process


Defining clear expectations upfront sets our partnership up for success. Next, we dig into your goals, challenges, and objectives to determine the right approach for your project. Once we agree on a plan for everyone, we transition to the project kickoff.

  • Pre-discovery
  • Project proposal
  • Statement of work
  • Project plan
  • Kickoff meetings


Before we build, we problem-solve. Investing in research at the start leads to our most successful outcomes. Discovery starts with a rigorous investigation into your brand and customers, enabling us to define and develop a fool-proof, data-backed strategy targeting business objectives and user needs.

  • Project RACI
  • Stakeholder interviews
  • KPI definition
  • Heuristic audits
  • Analytics reviews
  • Persona workshops
  • Customer journeys
  • Visioning workshops
  • Technical audits
  • Performance benchmarking
  • Security requirements
  • Governance requirements


Our designers and technologists jumpstart the tactical execution with the strategy in hand. Then, using the Agile design process, we work in clearly defined sprints, giving clients total visibility into the progress and quality of the project as it comes to life.

  • Sprint planning
  • Concept design
  • User stories
  • UI kit theming
  • Interaction flows
  • Functional requirements
  • UX/UI design
  • Prototyping
  • User validation
  • Development
  • Dev Ops


Once the project is complete, we use various testing methodologies to assess product quality, readiness for market, and, most importantly, assess defined outcomes.

  • Code reviews & demos
  • Quality assurance
  • User acceptance testing
  • Project launch
  • Roadmapping workshops


Building a solid relationship with our clients is essential to our success. So after the project is live, we continue delivering ongoing day-to-day support, conducting quarterly account meetings, and providing training and building materials that empower your team to take charge.

  • Account meetings
  • UX/UI & content maintenance
  • Training documentation
  • User validation
  • Analytics reviews


We’re ready to make your next digital experience your customer’s favorite.

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