Case Study

Morehouse College

Elevating a school in a class all its own

Overview

An institution steeped in history, legacy, and culture with alums like civil rights leader Martin Luther King Jr. and entertainment icons Spike Lee and Samuel L. Jackson, Morehouse College is one of the most influential black men’s colleges in the United States. Spark was honored to collaborate with this important and influential college.

Services
  • Stakeholder interviews
  • Focus group moderation
  • Taxonomy testing & design
  • First impression testing
  • UX/UI design
  • Copywriting
  • Front-end development
  • Holistic QA
Technologies
Timeframe
  • 6 months

Outcomes

“Alums are emailing me that they have newfound pride in Morehouse because of the redesigned website. Great work!”

José Mallabo
VP of Marketing Communications & Admissions, Morehouse College

Contact

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