Case Study

Morehouse College

Elevating a school in a class all its own


An institution steeped in history, legacy, and culture with alums like civil rights leader Martin Luther King Jr. and entertainment icons Spike Lee and Samuel L. Jackson, Morehouse College is one of the most influential black men’s colleges in the United States. Spark was honored to collaborate with this important and influential college.

  • Stakeholder interviews
  • Focus group moderation
  • Taxonomy testing & design
  • First impression testing
  • UX/UI design
  • Copywriting
  • Front-end development
  • Holistic QA
  • 6 months
Our heuristic analysis uncovered and illustrated where issues existed within the current site structure.
Multiple taxonomy designs were drafted and tested to determine the best structure for organizing and navigating the new site.
Spark meticulously architected every detail of the modules and templates required to deliver content across the new Morehouse site.


“Alums are emailing me that they have newfound pride in Morehouse because of the redesigned website. Great work!”

José Mallabo
VP of Marketing Communications & Admissions, Morehouse College


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