Case Study


Constructing a next-gen rental experience


As the midwest’s leading dealer and renter of heavy equipment for over 70 years, MacAllister needed to overhaul their different desktop and mobile portals to deliver a new, more straightforward, and consistent experience for all its customers managing rental and owned fleets across countless job types and construction sites.

  • Stakeholder interviews
  • Customer research
  • Requirements workshops
  • Concept design
  • UX/UI design
  • Interaction design
  • Holistic vQA
  • React
  • Microsoft Xamarin
  • 4 months
A series of workshops aligned the group on essential user motivations and jobs-to-be-done for the new rental experience.
Interviews with power users deepened our understanding of the role the existing portal, personal hacks, and other competitor systems played in their day-to-day.
Screen flows allowed the design and dev to coordinate around the batched delivery of screen mockups throughout sprints.


“Spark did an excellent job with the design of our new customer portal. From talking to our existing customers to planning future scalability, they were the right design company for this project.”

Randy Curtis
Technical Project Manager, MacAllister


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