Case Study


Refreshing a niche business with a cool new aesthetic


Likely, you’ve never heard of Airrex, but chances are, you’ve been in a space that was heated, cooled, or purified by their portable HVAC equipment. For most B2Bs, a great website is a critical component of lead generation, and Airrex is no exception. So Spark was hired to bring their online catalog from digital antique to industry standout.

  • Stakeholder interviews
  • Concept design
  • UX/UI design
  • Front-end development
  • Holistic QA
  • 4 months
Airrex’s product catalogs were a source of content and inspiration for the direction of the new site.
Lo-fi wireframes helped the Airrex sales team offer opinions and feedback early in the redesign process.
Spark streamlined the site structure into something far more straightforward than the existing site had become.


“We know how valuable first impressions are and are grateful to the Spark team for helping us build a memorable and engaging website. For us, that’s the difference between having a potential customer versus a recurring customer – and that’s what truly matters.”

Kelly Unterreiner
Marketing Manager, Airrex

Increased page views following launch

Increased average session duration


We’re ready to make your next digital experience your customer’s favorite.

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