Case Study

Xylem Vue

Presenting the future of water technologies


As the world’s largest provider of pumps and equipment to treat, transport, and monitor water, Xylem is committed to solving the world’s water challenges. Vue combines Xylem’s 100+ years of expertise with industry-leading connected technologies to empower utilities across the globe to optimize operations and transform the communities they serve.

  • Persona workshops
  • Content audits
  • Taxonomy testing & design
  • Concept design
  • UX/UI design
  • Interaction design
  • Copywriting
  • Holistic QA
  • Optimizely
  • 12 months
Persona workshops, content audits, taxonomy design and testing were performed early in the project to deepen our understanding and validate the inputs of Xylem SMEs.


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