Case Study


Building a new look for the next generation of investors


Vanguard is the largest provider of mutual funds and the second-largest provider of ETFs, with about $7 trillion in global assets under management. The brand, specifically its retail business, underwent a total reimagining of its visual identity and collaborated with Spark on building the foundational design system that would translate this new look and feel to the web, inviting a new generation of investors to become part of Vanguard’s unique investor-owned model.

  • UI kit theming
  • UX/UI design
  • Prototyping
  • Sketch
  • Miro
  • Abstract
  • 1 month
Priority guides allowed the team to quickly understand the page structures Spark would build and stress test for while leaving room for design and interaction exploration.
Approved brand guidelines and daily collaboration with the Vanguard team enabled rapid, high-fidelity iteration, which the timeline demanded.


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