Case Study
Stylitics
Enhancing a product that styles and profiles
Overview
Stylitics has helped over 100 top online retailers transform their sites into best-in-class experiences that outperform, letting shoppers visualize personalized looks on every PDP. Looking for fresh ideas for near-term enhancements and long-term road mapping, the team turned to Spark to bring a more measured UX-centric approach to complement the team’s engineering capabilities and solid foundation.
Services
- Concept design
- UX/UI design
- Prototyping
- User testing
- Front-end development
- vQA
Technologies
- Svelte
Timeframe
- Ongoing retainer
Visit
Challenge
A new team looking to move at the speed of retail
The Stylitics team already had a fantastic product that enhanced a shopper’s experience and helped drive additional AOV for retailers. But like most successful startups, the need to quickly grow their internal team couldn’t come at the expense of halting any momentum on scaling the product. That’s when the team brought Spark in to help move quickly on a critical set of enhancements, helping to augment a burgeoning team’s skillset and consult on processes.
Process
A perfect pairing of design and development
Our team met with internal stakeholders to understand the business and its strategic goals for the PDP widget. Those necessary inputs allowed us to collaborate closely and confidently with the in-house team to ideate conceptual approaches and create robust code-based prototypes to arrive at the set of enhancements Stylitics would move forward within their next rollout to their retail partners.
Solution
An enhanced feature set that turns heads
Through a series of rapid and iterative design sprints, Spark delivered a set of prioritized designs and interaction enhancements to the existing widget, including a new enriched use of programmatic color backgrounds and card interactions, improved multi-outfit browsing and focused states with expanded outfit details, as well as several other all-new features dedicated to elevating an industry-leading experience.
Outcomes
“Spark has been wonderful to work with; they are talented, kind, and flexible. Everything a young design team at a high-growth startup could want. They have been incredible partners and stepped up to every design challenge we had.”