Case Study

Tarte Cosmetics

Giving a beloved loyalty promo a digital makeover


Tarte Cosmetics was founded with the dream of developing good-for-you beauty products featuring high-performance, all natural ingredients. The brand’s biggest promotional sale of the year, Custom Kit, is anticipated and adored by their loyal customers. Working collaboratively with the Tarte team, we redesigned the experience to reduce friction and improve key commerce metrics.

  • Competitive audit
  • Heuristic audit
  • KPI definition
  • Concept design
  • UX/UI design
  • Holistic vQA
  • Shopify
  • Salesforce Commerce Cloud
  • 3 months
Our discovery work included a competitive analysis of product builders and bundlers of all kinds.


“The UX is clear, simple, and engaging. The session recordings show that the customer has no issue moving through the steps, editing, or adding to the cart. Everything you want with great UX!”

Kelley Coleman
Executive Director of Ecommerce, Tarte Cosmetics


Conversion rate increase YoY


Revenue increase YoY


We’re ready to make your next digital experience your customer’s favorite.

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