Driving a classic brand forward.

For almost 60 years, Golf Magazine has been one of the most respected and widely read sports publications in print and online. In 2018, entrepreneur, philanthropist and golf fanatic, Howard Milstein acquired the magazine with the intent of reinvigorating the brand for a new generation of players young and old.

Spark was brought in by Golf’s technology partner, Product Lab to adapt award-winning print designer, David Curcurito’s new editorial look and feel for digital, while also designing a next-generation vision for connecting content, commerce, product configuration, and personalization for the brand.

The Formula

Aligned the new digital aesthetic fully with the redesigned magazine creating total brand consistency

Delivered rich templates and future-state prototypes for sponsored tournament leaderboards and special coverage social media concepts

Created an integrated e-commerce shop with content-aware modules for editorial embeds

Designed a fully responsive custom club configuration and purchase experience

Produced interaction models and visual design specs for curated shopping within video content

Coordinated with and delivered quality assurance defect and bug reports across multiple development teams and timezones


The new and improved provides a compelling and elevated experience to over 3 million users each month.

  • Project Management
  • Wireframes
  • Interactive Prototypes
  • Art Direction
  • Visual Design
  • E-commerce
  • Front End Development
  • Quality Assurance

More Work