Case Study

Del Toro Shoes

Reimagining luxury commerce

Overview

Del Toro uses the time-honored traditions of Italian shoemaking, believing that your shoes should look fantastic but feel incredible, too. The brand came to Spark just as a new leadership group took the helm and wanted to refocus its site on its founding principles and products with a design that would perform while reflecting its lux lifestyle aesthetic.

Services

Heuristic audit
Governance requirements
Functional requirements
Concept design
UX/UI design
Feature development
Holistic QA
Deployment

Technologies

Shopify
Zoorix
ACF Metafields

Timeframe

6 months

Visit

deltoroshoes.com

Challenge

An experience that didn’t fit

When we entered the relationship, an aging site with usability issues was in place. This site didn’t reflect the brand vision, nor did it highlight the core product line in a way that was appropriate for their premium positioning. We needed to conceptualize and build a solution that would be foundational to growth.

Process

An approach that’s quick on its feet

As the brand was refocusing its core products and preparing to scale, we needed to work in phases to maximize the spend. Therefore, we worked iteratively to redesign the core templates first in order of their impact on the customer experience and business.

Lo-fi layouts allowed the design and dev to coordinate early around the organic look the team was exploring.

Moodboards helped the team dial in on the right combination of handmade and machined elements within the design.

Sophisticated and limited use of color was necessary to allow the lux photography to shine.

Solution

A luxury look and feel that performs

We created a sophisticated commerce experience that effectively showcases the unique character of the Del Toro catalog and brand lifestyle. Solutions-oriented aspects like weddings and product customization, which were unique to Del Toro, were given special attention. In addition, our development team went the extra mile incorporating advanced promotions, cross-sell engines, an intuitive personalization tool, and integrations with 3rd party eCommerce applications.

Outcomes

“Working with Spark is one of the best decisions we made for our brand. They’ve treated our website as their own, providing excellent technical and design expertise at each step. Plus, they are a pleasure to work with.”

Andrew Roberts

CEO, Del Toro Shoes

+100%

Conversion rate increase