Case Study

Sun Auto

Shifting a multi-brand network into high gear

Overview

Sun Auto Tire & Service partnered with Spark to unify its network of 33 brands’ websites into a single, scalable WordPress platform. The initiative aimed to enhance usability, streamline content management, and deliver a consistent, mobile-optimized experience across 500+ service locations.

Services
  • UX/UI design
  • Design systems
  • Copywriting
  • Front-end development
  • CMS strategy and development
  • Technical architecture
  • Third-party integrations
  • Analytics and optimization
  • Accessibility compliance
Technologies
  • Figma
  • WordPress MultiSite
  • AWS
  • AutoOps
  • TireConnect / TireWeb
  • Rio Locator
  • Birdeye
  • Google Tag Manager
  • Google Analytics 4
  • Custom Coupon Management System
Timeframe
  • 6 months
Visit

Challenge

Unifying a fragmented fleet

Sun Auto’s 33 brands operated independent websites on multiple outdated platforms, creating inconsistent experiences, inefficiencies in content management, and limited performance optimization. The company needed a unified, scalable platform that preserved brand identity, improved usability, and integrated essential business tools—while meeting modern standards for mobile, accessibility, SEO, and marketing analytics.

Process

Tuning every component to perform

Spark redesigned and replatformed Sun Auto’s 33 brand websites on WordPress Multisite, creating a centralized framework with flexibility for brand-specific customization. Working closely with the marketing team, we developed a modular design system aligned with their network-wide branding initiative. We audited and reconstructed all copy and imagery to highlight unique services and regional relevance. Every page and template was rebuilt for mobile responsiveness, accessibility, and performance, and integrated with a robust set of industry-specific tools, as well as Google Analytics and Google Tag Manager for advanced tracking. Rigorous QA, SEO updates, and performance tuning prepared the platform for a seamless launch.

Stakeholder workshops aligned navigation priorities, surfaced brand-specific challenges, and shaped the unified design system.
A nationwide audit mapped 33 independent brand sites—cataloguing content, features, and requirements to inform the consolidated platform strategy.
Developed SEO-driven copy spanning 33 brands and 18 service categories, ensuring locally tailored relevance while standardizing quality and tone.

Solution

A smooth ride for every brand

The redesigned platform unified 33 unique sites under a cohesive design system, strengthening Sun Auto’s digital presence while preserving the equity of each regional brand. The result is a modern, consistent experience that builds customer trust and gives Sun Auto a centralized foundation to support its growing portfolio of brands, ready to onboard future acquisitions seamlessly while preserving consistency across the Sun Auto Network.

A flexible design system of templates that scales across 33 brands, accommodating tire-forward and service-forward strategies while supporting diverse features and content needs.
A unified location finder brings all stores into one easy-to-navigate view, with key details available at a glance.
Tabbed navigation streamlines quick access to services and tires, improving usability across all brands.
A standardized coupons component allows for bulk updates and consistent promotions across every brand.
A mobile-first design ensures high-traffic pages perform seamlessly on any device, meeting users where they are.

Outcomes

“Spark DSG transformed our digital presence in ways that exceeded our expectations. Managing 33 separate brand websites across multiple outdated platforms was a constant challenge, it limited our agility, created inconsistent customer experiences, and made it nearly impossible to optimize performance at scale. Spark didn't just build us a new platform; they engineered a solution that unified our entire network while preserving the unique identity of each regional brand. The modular design system they created gives us the flexibility we need to maintain brand equity while driving efficiency across our locations. Since launch, we’ve seen a 9% increase in service bookings, and more importantly, we now have a scalable foundation that can seamlessly onboard future acquisitions. Their expertise in design, UX, and technical architecture has positioned Sun Auto for sustainable growth. This partnership has been instrumental in elevating our digital capabilities.”

Drew Mandish
Director of Performance Marketing, Sun Auto

+9%

Service booking increase since launch

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