Challenge

First impressions matter

IncentFit was experiencing a recurrent problem: despite competitive product offerings and robust functionality, potential clients were turning to other products due to the outdated, uninspiring look and feel of the existing application. Spark’s task was clear: revitalize IncentFit’s digital presence and enhance user engagement through a compelling redesign. This focus would transform the existing interface into a more visually appealing and user-friendly platform that showcased motivating incentives and resonated with the target audience’s desire for a more modern experience.

Process

Working out the pixels

Spark kicked off this project with a group stakeholder interview to better understand the team’s vision and goals for the redesign. Armed with insights, we embarked on a concept round that resulted in two distinct approaches to IncentFit’s digital identity. We worked collaboratively with the client to fine-tune a direction that best captured the essence of the brand while also enhancing usability and aesthetic appeal.

Solution

A FitTech meets FinTech makeover

A new design system came to life after a few rounds of refinement on a selected direction. Our work included the delivery of fully redesigned and optimized templates for the most critical screens and a robust component library upon which IncentFit could build further. This iterative process ensured every element was purposeful and aligned with the brand’s revitalized direction, providing a seamless transition from outdated to innovative, enhancing user engagement and competitive edge.

To achieve the smoothest transition from the old web app to the redesigned version, Spark built, documented, and delivered all components and templates in Storybook, a best-in-class front-end development tool for UI development. This meticulous handoff ensured that IncentFit could implement, maintain, and expand on the new design system. The result is a long-lasting, high-impact product that will be their clients’ first choice. The new web app’s design and improved UX put the brand’s best foot forward, not only keeping up with competitors but outpacing them altogether.