Case Study
Fun and Function
Designing for play with purpose
Overview
Fun and Function was created by parents who had a desire for change. When these parents couldn’t find kid-friendly sensory tools that would accommodate their family’s needs, they turned their frustration into a passion for creating the best sensory toys and tools on the planet.
This passion and DIY spirit served Fun and Function well for years, and we were honored to collaborate with them on the visual refresh, complete UX redesign, and full-scale reengineering of their website.
Services
- Project management
- User experience audit
- Taxonomy testing and architecture
- Visual design and illustration
- Responsive website design
- Ecommerce platform upgrade
- Full-stack development
Technologies
- Optimal Workshop
- Sketch
- Magento
Timeframe
- 4 months
Visit
Solution
Designing for inclusion and impact
Our work began with tree testing to realign the product taxonomy, better meeting the diverse needs of Fun and Functions customers. Then, building upon that new foundational UX, Spark designed and developed a suite of optimized page templates and functionality on Magento that featured custom graphics and original illustrations, capturing the inclusive and supportive spirit of the brand and helping to elevate Fun and Function above their competition.
