Case Study
Xuron
Elevating next-generation healthcare training
Overview
Xuron is a healthcare technology company that leverages AI-powered virtual human simulations to help medical professionals enhance communication, patient experience, and other essential soft skills. Their immersive platform combines 3D simulations with real-time feedback, making training both impactful and accredited. To reflect the innovation of their platform, Xuron partnered with Spark to revamp their web presence.
Services
- Stakeholder interviews
- Visioning workshops
- Concept design
- Copywriting
- Prototyping
Technologies
- Figma
Timeframe
- 1 month
Visit
Challenge
Outdated presence, innovative platform
Xuron’s existing website had an outdated look and feel that didn’t reflect their outcomes-driven approach or leverage cohesive storytelling. The site also lacked authentic imagery to clearly communicate the value of their product to viewers. With an important trade show approaching, they needed a refreshed, flexible website that could be developed quickly while better highlighting their impact and engaging potential users.
Process
Evolving the visual foundation
Starting with a minimal visual identity and an underwhelming web presence, the process began with discussions with key stakeholders about the website vision to understand the brand’s core messages and differentiators. We then audited existing site content, reviewed wireframes, synthesized content, and simplified complex language. The team explored data visualization approaches, organized the content hierarchy, refined color palettes and overall aesthetics, and developed interactive ways to present dense information.
Solution
Intelligent design for intelligent training
Armed with existing visuals, aesthetic preferences, and insight into the brand’s story and impact, we elevated Xuron’s visual identity, refined the design language, and developed a responsive, interactive website with cohesive storytelling and visuals that reflected their proven, validated, and trusted learning experiences. We also created a toolkit of reusable and extendable data visualization modules. The design was structured as reusable templates, allowing new pages to be built and repurposed efficiently while maintaining a consistent brand story and user experience.
Outcomes
“The Spark team was absolutely excellent in their ability to work quickly under a tight deadline to achieve stellar results. They were able to take a vision and complex wireframes and transform them into an elegant design that clearly communicates the brand identity and value of our offerings, with a ‘wow’ factor. We very much appreciate the hands-on approach, with rapid communication throughout the process.”