Capabilities

The tricks for your trade.

In today’s world, people demand more of the brands they choose. Businesses must either continually raise the bar to deliver greater service or invent disruptive new models that allow startup organizations to creatively compete. With our clients as collaborative partners, we deliver solutions rooted in research and enhanced through technology that connect.

Strategy

We believe that our best work is built based upon the motivations and needs of your customers. With these insights, we form brand experience recommendations that have the ability to shift the perception, behavior and actions of your target audience.

Services
  • Focus Groups
  • Stakeholder Interviews
  • Consumer Surveys
  • User Personas
  • Customer Journey Mapping
  • User Experience Audit
  • Usability Testing
  • Innovation Workshops
  • Taxonomy Testing
  • Analytics Review

Brand

Ten thousand. That’s the number of branded communications the average person encounters on a daily basis. The global marketplace is clearly overcrowded with choices and to stand apart, your business must find an authentic and unique way to connect. At Spark, we work with start-ups and corporations to define the communications and aesthetic that will generate interest and develop into brand preference.

Services
  • Brand Strategy
  • Visual Identity
  • Naming
  • Voice and Tonality
  • Brand Governance

Experience

Even though the average American spends over 10 hrs a day on a digital device, your digital experience must connect with the customer within 10 seconds. Studies show that most users decide whether to stay or leave during this very tight window. Leveraging findings and insights from our strategy activities, our team determines the right combination of content, functionality and brand personality to engage, retain and convert your target audience.

Services
  • Responsive Brand Websites
  • eCommerce Experiences
  • B2B Web Applications
  • Native Applications
  • MVP Digital Product Prototyping

Activation

A design solution is only effective when it reaches its target audience at the right time and with the right message. Our team will determine the right strategies and create the right messages and creative tactics to create awareness and convert. We partner with a small network of leading communication and media agencies to execute successful campaigns.

Services
  • Marketing Strategy
  • Content Development
  • Display Media
  • Social Advertising
  • Email Marketing
  • Motion & Video
  • Print & Packaging

Technology

We view ourselves as platform agnostic and provide solutions for a multitude of e-commerce and CMS platforms including Salesforce Commerce Cloud, Drupal, Sharepoint, Episerver, Marketo, Magento, Hybris, WordPress, and Shopify. Our developers bring our interaction designs to life using the latest advances in HTML 5, CSS, and Javascript.

Services
  • Front End Development
  • eCommerce Solutions
  • CMS Solutions
  • Native Application Development
  • Quality Assurance Services
  • Responsive Email Development
  • API Integrations
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