Constructing a next-gen rental experience.

As the midwest's leading dealer and renter of heavy equipment for over 70 years, MacAllister needed to overhaul their different desktop and mobile portals to deliver a new, simpler, and consistent experience for all of its customers managing rental and owned fleets across countless job types and construction sites.

In collaboration with eLogic, Spark architected and delivered a new vision for streamlining MacAllister’s products called MacOne, focused on simplifying and enhancing the core rental management features pros in the field rely on while updating the look and feel to reflect a family-owned business built on integrity and reliability.

The Formula

Leveraged sprint model to rapidly design, deliver and launch features as ready

Revamped the visual appearance and improved function of the portal through thoughtful UI

Aided in the development of screen flows and site map creation

“Spark did an excellent job with the design of our new customer portal. From talking to our existing customers to planning out future scalability, Spark was the right design company for us with this project.”

Randy Curtis
Technical Project Manager
MacAllister Machinery Co.
  • Project Management
  • Art Direction
  • Visual Design
  • Taxonomy support
  • Screenflow development
  • Quality Assurance

More Work