Creating a more natural conversation.
When you want to be heard, you have to use the right voice. JDS Women’s Health makes natural “nutraceutical” health products, including Relizen and Serenol. They were trying to connect with women on social media, so they needed a voice that was just as natural as their products. We were asked to create a more authentic, conversational tone that their target audience could identify with.
There are countless products out there claiming to be both natural and effective. But it can be a challenge to separate the claims from the facts. JDS stands apart because their bioactive supplements have clinical studies behind them that demonstrate both safety and real results.
We set our sights on realigning the communication strategy to more accurately reflect the JDS target consumer; an affluent, socially responsible, health conscious and active woman. We did just that by developing a conversational tone, more relatable “real-life” imagery and a focus on the product’s natural aspect.