Fun & Function

Celebrating the uniqueness in us all.

Fun and Function was created by parents who had a desire for change. When these parents couldn’t find kid-friendly sensory tools that would accommodate their family’s needs, they turned their frustration into a passion for creating the best sensory toys and tools on the planet.

This passion and DIY spirit served Fun and Function well for years and we were honored to collaborate with them on the visual refresh, complete UX redesign and full-scale reengineering of their website.

The Formula

Leveraged tree testing to realign the product taxonomy to accommodate their customers’ myriad needs

Produced UX, graphic design and original illustrations for the brand to use across digital and print mediums

Developed, tested and deployed the new experience on the Magento 2 platform


The engaging and intuitive design conveys the inclusive and supportive spirit of the brand which elevates Fun and Function above their competition.

  • Project Management
  • User Experience Audit
  • Taxonomy Testing and Architecture
  • Visual Design and Illustration
  • Responsive Website Design
  • Ecommerce Platform Upgrade
  • Magento 2 Integration
  • Full-Stack Development

More Work